Input
|
How many pieces are
you mailing?
|
|
|
|
What are the total
program costs?
|
$ |
|
|
Response Rate: What
% response do you
expect? |
|
|
% |
Conversion Rate: What
% of responders do
you expect will buy?
|
|
|
% |
How much do you expect
each buyer to spend
(on average)?
|
$ |
|
|
|
|
Results
|
# Responders:
|
|
Cost per response:
|
$ |
|
|
# Buyers:
|
|
|
Cost per buyer/new
customer:
|
$ |
|
|
Total Revenue from
Program: |
$ |
|
Cost per piece:
|
$ |
|
|
ROI: |
|
|
% |
|
